The Power of Salesforce Customer 360 Beyond Traditional CRM

The Power of Salesforce Customer 360 Beyond Traditional CRM. As customer expectations evolve, businesses are challenged to provide seamless and personalized interactions at every touchpoint. Unfortunately, many struggle with disconnected systems that hinder a unified view of customer data, leading to fragmented experiences. According to Salesforce’s State of the Connected Customer report, 85% of customers expect consistent interactions, yet 60% feel they are engaging with separate departments rather than a cohesive organization. This disconnect can cause frustration for customers and inefficiencies for businesses.