The Importance of Search Engines | Liveblack

SEO – Search Engine Optimization is a digital marketing strategy that aims to improve website ranking on Google Search Engine Result page. SEO is an umbrella term that includes SEM (Search Engine Marketing), which gets traffic via paid ads. SEO is Google’s way of deciding which site should be in a higher position based on any keyword. Understanding the importance of search engines, resulting in more traffic and more clicks are the privileges your website will enjoy. Let’s Explore the top 9 reasons why SEO is important.