Remarketing or Adwords Remarketing or retargeting is an ingenious and cost-effective way to connect with website visitors that haven’t made a direct inquiry or purchase. It allows the marketer to target audiences that previously visited their website by positioning targeted Ads to well-defined audiences.
The idea is to reach people that have already shown interest in the advertiser’s website because these people are likely to want what the advertiser has to offer and can, therefore, be easily converted.
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