Driving ABM Success: Insights from Clarisse Djomkam at Snowflake

Clarisse Djomkam, Senior Account-Based Marketing Manager at Snowflake, shares her journey from field marketing to strategic ABM, offering insights into data-driven campaigns, sales alignment, and GTM strategy. With a passion for collaboration and continuous learning, she unpacks what it takes to build meaningful, high-impact programs that resonate with both internal teams and customers.

Clarisse, it’s great to have you on. Tell us about yourself and your journey as a marketer.

It’s a pleasure to be here! I’m grateful for the opportunity. My journey in marketing in France has been deeply rooted in the B2B space, with the last decade dedicated to the fast-paced world of tech. I’ve always been attracted to the intersection of strategy and execution, which is what drew me to field marketing early on. There’s a buzzing energy in partnering with sales teams, rolling up your sleeves, and driving towards those shared wins. Then, I went knocking at Snowflake’s door when an exciting opportunity in account-based marketing opened 3 years ago. To be honest, while I had some exposure to ABM, I wouldn’t have called myself an expert then. But I’m a firm believer in lifelong learning—I rarely pass up a chance to expand my horizons. This role was particularly appealing because it offered a deep dive into digital marketing. I had completed a master’s in digital marketing a few years prior and even had a sneak peek into the field during some shadowing at Google Cloud, so it was a perfect opportunity to finally apply that knowledge.