Data Science in Marketing: Customer Segmentation and Targeting

Explore the transformative role of data science in modern marketing strategies, focusing on the crucial concepts of customer segmentation and targeting. Discover how data-driven insights enable personalized marketing efforts, improved customer retention, and optimized resource allocation. Learn about segmentation techniques and targeting strategies that empower marketers to reach the right audience with the right message at the right time. Unlock the power of data science to drive marketing success in today's dynamic marketplace.