Adfactors PR has announced the appointment of R Sriram as director, Strategic Communications Group. Sriram moves from The Economic Times, where he was associate director and resident editor – West. The SCG at Adfactors PR provides C-Suite counsel corporate situations. The mandates of this group are characterised by high stakes, urgency and uncertainty – working at the confluence of media, markets and advocacy. Madan Bahal, co-founder and MD, Adfactors PR, said, “We are absolutely thrilled that Sriram has joined us. He has had a ring-side view of the workings of the Indian corporate sector and capital markets during his decade-long stint as the resident editor of The Economic Times, Mumbai edition. Our clients will benefit from his rich insights and perspectives.’’

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