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Marketing Mix: Product, Place, Price And Promotion

Marketing Mix: Product, Place, Price And Promotion

Submitted by • June 21, 2013 customwritingtips.com

Marketing mix is a term commonly used to define the integration of product, place, promotion, and pricing strategies in a unique design that creates a mutually satisfying exchange with a target market (Lamb, Hair, & McDaniel, 2011).

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Voted by dorren

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